Majora Carter makes "Green is the new Black."

She chooses to fix a neighbourhood, the South Bronx. She seeks a new normal, a reasonable one that has grass instead of garbage, clean parks instead of dumping grounds and a waterfront for people instead of a collection of derelict warehouses. There is a tendency to think of her activism as a solution soley for impoverished urban areas, but her ideas apply to any area where people want to participate in how they live wherever they live. After all of her South Bronx development efforts and successes she has left the Sustainable South Bronx organization to run on its own, to begin the Majora Carter Group with the following mission: "Majora Carter Group builds efficient relationships between organizations and across sectors, helping civic, business and nonprofit organizations meet their individual interests via green economic projects."